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Which is your hidden Mister X?

Novoceram News
  • 10 June 2010

Abandoning his customary reserve, Mister X (central figure in Novoceram’s spring 2010 Paris event during Designer’s Days) has allowed us to reveal in exclusive his ten personalities.

Mister X I – The solicitous bachelor-father
“I have to stay young and witty to keep up with the exuberant rhythm of my children and at the same time pass on the fruit of my experience! I chose Elixir, a mix of modernity and tradition with its contemporary colours and glossy surfaces”.

Mister X I

Mister X II – The creative globe-trotter
“What gaze could resist scanning every horizon in the hope of finding inspiration? I have travelled the world… And I found the answer to my questions in Samsara’s refinement.  Its surface reveals a magnetic beauty which crystallises ancestral traditions.”

Mister X II

Mister X III – The nature-loving surfer
“I love boundless spaces for the respect they command and the eternal immensity of the oceans whose waves break without interruption.  In nature, time becomes softer and full of character.  Elixir offers me the colour of modern times and the touch of old stones smoothed by time”.

Mister X III

Mister X IV – The bungling thief
“Now in handcuffs, my hands found my pockets too dull and were unable to resist planning a new robbery, but my excessively fidgety gestures betrayed my dishonest thoughts.  The free spirit of Voyage gives me the freedom to choose the best prey”.

Mister X V

Mister X V – The bohemian rocker
“Rock is the soundtrack of my life.  I don’t talk, I sing. I don’t walk, I dance. I don’t shiver, I vibrate.  In the glossy surfaces of Perlage lustré, I see the dazzling footlights which thrill me when I’m on stage”.

Mister X VIII

Mister X VI – The serial seducer
“The jewels and flowers I give are as refined as the women I find attractive.  To live up to my expectations, my house is tiled with the precious surface of Perlage which glimmers in the light like thousands of rare pearls and is even more gratifying when you move closer to appreciate its details”.

Mister X VII – The collector magnate
“Accumulate, amass, hoard, assemble, gather together, accrue, pile up… this is my passion” My power and my money can’t satisfy my delusions of grandeur! The vastness of the Samsara range gives me some sort of satisfaction”.

Mister X VIII – The dandy fashion-victim
“Nothing is too chic for me… In my appearance, I leave nothing to chance and there is no way I would wear the same clothes two seasons running.  Fabric is the best way to build my image.  The fine textures of Fil de Coco decorate my rooms and the delicate reflections create my characteristic fashion-effect.”

Mister X  IX – The cyber dependent hermit
“What better way to let yourself be carried away than by surfing the web alone in front of the computer? Click after click, I distance myself from reality, let myself be hypnotised and lose myself in the virtual jungle of this parallel world.  Parallel like the patterns on the surface of Noname, a style which needs no definition”.

Mister X X – The explosive cook
“Cooking is my forté.  I launch myself in daring combinations of taste, texture and colour… sometimes with explosive results! Like a chemist with his test tubes, I try out new recipes which explode in the mouth like dynamite… and the patterns of the Fossil collection help me conceal the marks and splashes”.

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