Just a few days before the opening of Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, (20th to 24th September 2011 at Bologna), Novoceram is delighted to share with you an exclusive preview of its next stand with four 3D images.
This year, Novoceram continues with its cycle of thematic stands, introduced last year with the Stand O celebrating Novoceram’s water savings in 2010. The theme for 2011 is ‘Passion‘ in the noblest sense, expressed using the very latest media – blogs.
Novoceram will be launching a game called The Passion Project. The game will be played on its Facebook page and will finish on its stand at the exhibition.
The rules of the game are simple: three bloggers with three different passions : art, cooking and desig will be linked to a non-profit association and will invite all their readers, transformed for the occasion into Passion Agents, to take up the challenge and collect as many points as possible for the associations selected. Points will be collected by participating in the game presented on the Facebook page of Novoceram. Novoceram will donate € 5.000 to the cause which collects the most points. All the details and instructions for those who want to participate can be found on The Passion Project section of the Novoceram Facebook page.
The stand conceived as a genuine Godlfinger style secret agents’ hideaway is taking up the theme of the online The Passion Project game on Novoceram Facebook page. The stand structure will include three large spaces set aside for the three bloggers protagonist of the onlin game selected by Novoceram to each represent a different passion – art, cooking and design. We had the pleasure of meeting them for an exclusive interview to talk about their passion and their blogs.
The visitors to the stand can discover on a huge videowall the faces of the FAcebook Fans of Novoceram who took part in the gam, creating continuity between the online application and the stand which reflects its content off line.
The new Novoceram collections will play the starring role in the stand ‘s displays : Noa (ceramic parquet), Cast (inspired by the stone from Vals), Icône (that reinterprets the classical French stones with the newest technologies), Madras (that reinterprets the magic of an Indian stone), Novoceram Outdoor plus (the raised laying ystem for 2 cm thcik 60×60 tiles) and Alliance, the latest gem in the Novoceram Art line (bottom right-hand side).
It is our special mission at Novoceram to overwhelm you with charm and elegance.
Useful Information.
Novoceram – The Passion Project stand
Cersaie – Bologna Exhibition Centre
Hall 18, Stand B42 – C39
From 20th to 24th September 2011
www.cersaie.it
Images
The high-definition images are available from Stéphanie Guerrouche on +33 (0)4 75 23 50 37 or by e-mail from: s.guerrouche@novoceram.fr
Interviews:
Stéphanie Guerrouche, Press Relations Manager and all the Novoceram team and management are available for interview. We will be glad to tell you about our the stand, the Facebook game, the bloggers participating in the game, Novoceram products and the company as a whole.
